In 2004 the Shoreditch Trust pigeon was born. Working with our designer, Ponybox, we wanted to develop a strong graphic brand that would set us apart and tell our story in many wonderful, humorous and warm ways. Our pigeon branding has developed over the years, describing our work and all of us here at Shoreditch Trust.
Pigeons are the other great urban population. They travel great distances, but always like to come home in the end. They live in communities and in neighbourhoods.
They suffer and they prosper.
They procreate, relentlessly.
They are at once ridiculous and beautiful.
Comic and serious.
Hard working and lazy, they preen, pose and fight — availing of local amenities.
They talk, chatter, sing and coo.
They are … just like us.
And, like us, our pigeons like to dress up as a means of expressing their negotiation of life — all the while being just the same underneath.